- Tang Enhances Ingredient Profile and Provides Consumers with Options
- Sugar Reduction Achieved by Tang Powdered Beverage Line
MANILA, Philippines – As more families seek diverse options for their daily beverages, Tang, the #1 powdered beverage brand in the Philippines remains at the leadership of innovation in the category. Launched last year, Tang Fruit+, sweetened with stevia, is a great choice for those looking for a sugar-free alternative without compromising on taste and flavor.
Stevia, a natural sweetener derived from the Stevia rebaudiana plant, provides the sweetness of sugar without calories or impact on blood sugar levels. This makes Tang Fruit+ a refreshing choice for individuals and families embracing a different or well-being-focused lifestyle.
The safety of stevia as a sweetener is supported by global and local health authorities. Stevia is considered safe for consumption within established acceptable daily intake levels, according to the WHO and the Food and Drug Administration (FDA) in the Philippines. These approvals reinforce stevia’s role as a reliable alternative for sugar, for those who have different health and well-being needs.
According to Dr. Imelda Angeles-Agdeppa, a registered Nutritionist-Dietitian who was conferred as Scientist IV, and renowned food and nutrition expert in the Philippines, Stevia has different functions, such as food ingredient as well as a pharmaceutical and cosmetic component. “Stevia by itself contains zero calories and grams of carbohydrates and has many benefits,” Dr. Agdeppa adds. “The use of stevia may aid in the reduction of body weight, in reducing systolic blood pressure, in lowering glucose levels among diabetic individuals, and even help in maintaining oral health. It is generally regarded as safe and is used in a variety of food and beverage products.” Dr. Angeles- Agdeppa, also calls for local research to be conducted on the health benefits of stevia.
With its longstanding heritage in the Philippines, Tang continues to evolve to meet the changing needs of consumers. Tang Fruit+ offers the same fruity goodness the brand is known for while supporting mindful snacking and alternative choices.
Samantha Dela Cruz, Brand Manager of Tang Philippines, emphasizes the brand’s commitment to providing more choices for Filipino families. “Tang Fruit+ is all about giving our consumers an option that fits their lifestyle. We know that many families are looking for sugar-free beverage choices without sacrificing taste, and this variant delivers exactly that—delicious refreshment with the natural sweetness of stevia.”
“Tang Fruit+ is also part of our broader commitment as a snacks company to ensure we enhance the ingredient profile of our brands and provide consumers with options,” adds Dela Cruz. “Sugar reduction for the Tang line has been a focus for us over the past 10 years. We know that to maintain a more balanced diet, it is important to manage the intake of both sugar and calories. This aligns with and supports regulatory agencies’ advice for consumers to limit added sugar intake to no more than 10 percent of their daily calories.”
Currently, Tang’s line of 2 flavors including Tang Iced Tea contain less than 2% of consumers’ energy requirement for every glass.
Tang Fruit+ in Orange flavor is widely available in leading supermarkets, groceries, and online via official Mondelēz International stores on Lazada and Shopee, making it a convenient choice for families looking for a sugar-free, refreshing drink. With its commitment to great taste and well-being, Tang remains a trusted brand for Filipino households seeking beverage options.
